I was tasked with creating an introductory overview animation for Impact Group to show their acquisition history and available services in a compelling and interesting way. I was given creative freedom to create all visual material. I decided to communicate the acquisitions visually by having the buildings/locations represent each company. Each building graphic is based on the actual offices of the companies. From there my focus was to use as much motion as possible, especially in transitions, to keep the content as engaging as possible. All colors used were part of Impact Group's official color palette. Originally I had the text appearing word-by-word as if it were being spoken, but opted to slow it down and display it for longer so that it was more accessible for all.