In 2019 Commercial Tire became an employee owned company. They were in need of a way to explain this new business model to current employees and advertise it to new ones. We at CLM decided an animated, informative video would be the best way to explain the topic in a digestible way.

We had recently developed a new brand look and feel for both Commercial Tire and for their new position as an employee owned company so I was able to pull from and expand upon that rebrand. The video needed to be dynamic and engaging so Commercial Tire's bright colors were brought together to create new graphics that presented the information succinctly and enjoyably.